在邮件开头，先提及之前与客户合作的愉快经历或者客户在业务中可能面临的某个问题，然后自然地引出新产品如何解决这个问题。例如：“Dear [客户名字], During our previous conversations, I understand that you have been focusing on improving the efficiency of your production line. We are excited to introduce a new product that has been specifically designed to address this concern. Our latest [product name] incorporates advanced technology that can significantly enhance the production speed while maintaining the high quality you expect.” 这种方式让客户感觉到你是在为他们着想，而不是单纯地推销产品。

除了产品的基本介绍，还可以分享一些关于新产品的研发背景、市场趋势或者行业应用案例等信息，让客户觉得你的推荐是有深度和价值的。比如：“This new product is the result of our extensive research and development efforts, taking into account the latest industry trends and customer feedback. In fact, several leading companies in your field have already adopted a similar solution and have seen a remarkable improvement in their operations. For example, [company name] was able to reduce their production costs by [X]% and increase their output by [X] units per day after implementing our technology.” 这样的信息可以增加客户对产品的兴趣和信任度。

让客户知道你可以根据他们的具体需求对新产品进行定制或者提供个性化的解决方案。例如：“We understand that every business is unique, so we offer flexible customization options for our new product. Whether it's adjusting the specifications to fit your existing production setup or providing additional features based on your specific requirements, we are committed to tailoring the solution to meet your individual needs.” 这种个性化的服务承诺可以使客户更加关注你的推荐，因为他们感觉到你重视他们的特殊性，而不仅仅是在进行大规模的市场推广。

避免使用过于强硬或夸张的词汇，如 “must - have”“revolutionary” 等，这些词汇可能会让客户产生反感。而是采用温和、客观的表达方式，如 “we believe this product could potentially be of great benefit to you”“it might be worth considering for your business” 等。同时，在整个邮件中保持礼貌、尊重的语气，让客户感受到你是在与他们进行平等的交流和分享，而不是在强迫他们接受你的产品。

如果可能的话，在邮件中提及为客户提供新产品的试用机会或者一些特别的优惠政策，以降低客户尝试新产品的风险和成本。例如：“To give you a better understanding of the value our new product can bring, we are offering a limited - time free trial. You can test it in your actual production environment and see the results for yourself. Additionally, for our valued customers like you, we are also providing a special discount of [X]% on the first order of this new product.” 这样的优惠措施可以增加客户对尝试新产品的积极性，同时也体现了你对客户的诚意和支持。